Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Preuss, Holger
AU  - Gemeinder, Kai
AU  - Seguin, Benoit
TI  - Ambush Marketing in China: Counterbalancing Olympic Sponsorship Efforts
JA  - Asian Bus Manage
PY  - 0000///print
VL  - 7
IS  - 2
SP  - 243
EP  - 263
PB  - Palgrave Macmillan Ltd
SN  - 1472-4782
UR  - http://dx.doi.org/10.1057/abm.2008.3
ER  -