Table 1 Units and levels of analysis to study tobacco industry globalization
Unit of analysis | Examples |
|---|---|
individual | adult smokers, senior executives, tobacco farmers, policymakers, lobbyists, ethnic minorities, smugglers, industry consultants |
group | diaspora, board of directors, transit agents, corporate relations departments |
organization | firms, industry associations, think tanks, WTO, International Chamber of Commerce |
artifact | business strategy documents, advertisements, social media content, packaging and labelling, nicotine delivery products |
geographical area | countries, free trade zones, low-income countries, regional markets |
social interaction | lobbying, CSR initiatives, donations, legal actions, public hearings, public relations, meetings and conferences |
Level of analysis | Â |
organizational | firms, front groups, government ministries, tobacco industry |
state | countries |
system | global tobacco market (oligopoly), global supply chain, world economy, criminal network |
