Introduction

Calls for Papers

Special Issue on Brand Value and Valuation

Deadline for Submission: 23rd May, 2008

Special Issue on 'Managing and Safeguarding Brand Equity'

Deadline for submission: 5th January 2009

Special Issue on Digital and Virtual World Research on Brands and Marketing Development

Deadline for Submission: May 2009

News

Volume 15 launched with a special issue on Marketing and the Branding of the Organisation, with selected papers drawn from the Ninth Symposium of the International Corporate Identity Group, chaired by Professor John M.T. Balmer.

Issue 15/2 is another special issue, this time devoted to Brand Management and the Customer Experience, and includes papers by Professor Adrian Payne and Dr Pennie Frow on 'Towards the "perfect" customer experience; by Patrick Harris, the Founding Director of Creativity for Orange, on the importance of employees in the process of building customer experience; and by Nicholas Ind and Rune Bjerke on 'The concept of participatory market orientation'. The Guest Editor for this issue is Ian Ryder, Managing Director of Uffindell West.

We continue with our topical Legal Update, provided by Eversheds Solicitors, as well as publishing incisive book reviews. And, of course, we continue to publish cutting edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions.

Forthcoming Special Issues:

Brand Building and Buying Behaviour in Asia

The flourishing local economy of South Korea, China, and India have enabled a number of companies from these countries to grow rapidly and successfully use "brands" as competitive weapons to counter the challenges from the multinational firms. All these changes in the competition scene in Asia have triggered both academic and practitioners' interests in learning more about brand building and management behaviour of firms operating in Asia and characteristics of Asian consumers' brand choice behaviour and their response towards innovative brand building programmes. This special issue will address those interests.

Nordic Brands

The scope of branding in the Nordic nations ranges from global mega brands such as Nokia, Carlsberg and IKEA to a multitude of smaller brands. The special issue aims to capture this diversity and thereby provide a platform for an exchange of ideas across the spectrum of brand management. Papers may be based on product, service, corporate, or place brands.

Brand Value and Valuation

The Journal of Brand Management’s forthcoming special issue on Brand Value and Valuation aims to present the latest empirical research and ideas related to the diverse drivers of brand value, strategies for appropriating brand value, valuation methodologies, brand valuation in practice (e.g., uses of brand valuations: reward/ compensation, brand/portfolio management, financial reporting, purchase/sale of brands, etc.), and the implications of reporting brand values on financial statements.

Luxury Brand Management

This special issue on luxury branding will provide up-to-date and relevant research in the domain of luxury branding. It will investigate the current state of branding in the industry, with an emphasis on analysing the evolution of branding from visual and aesthetic applications to its current role as a strategic core competence and an intangible asset generator for luxury companies.