ABOUT THE JOURNAL
Top of pageAims and scope of journal
This publication has established itself as the leading authoritative journal on brand strategy, and draws together cutting-edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions.
The journal publishes original, forward-looking papers which rigorously consider:
- how the world's leading companies are managing their brands
- the latest thinking, techniques and initiatives used by agencies and consultants
- current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned
- models and theories effectively used in brand management practice
- applied research from leading business schools, research institutes and universities
In addition, the journal also publishes regular features on:
- IP law updates
- Book reviews providing a "thumbnail" of the best writing
The journal is published eight times a year, and each issue comprises an Editorial, 3 to 4 peer reviewed papers, practice papers, a legal update and book reviews.
The journal is essential reading for brand strategists in both private and public sector organisations, and marketing academics in universities and business schools - including:
- Heads of Branding, Brand Directors and Managers
- Marketing Directors
- Business Development Managers
- Heads of Corporate Communications
- CEOs
- Managing Directors
- Strategic Planners
- Planning Directors
- IP Lawyers and Patent Attorneys
- Marketing and Branding Consultants
- Agency Directors
- Professors
- Lecturers
- Marketing students
- MBA students
Abstracted/indexed in
Journal of Brand Management is abstracted and indexed in:
- Association of Business Schools’ Academic Journal Quality Guide (www.the-abs.org.uk)
- Proquest - LISA (Library & Information Science Abstracts) database
- SCOPUS
ISSN and eISSN
The international standard serial number (ISSN) for Journal of Brand Management is 1350-231X and the electronic international standard serial number (eISSN) is 1479-1803.
Top of pageEditors
Journal of Brand Management is guided by an eminent and extensive international Editorial Board, comprising distinguished authorities drawn from leading blue-chips, marketing companies and academic institutions around the world.
Joint Editors-in-Chief
T C Melewar, Professor of Marketing and Strategy, Brunel Business School, Brunel University UK
Temi Abimbola, Associate Professor, Warwick Business School, UK
Editorial Board
Dave Aaker, Emeritus Professor of Marketing, Haas School of Business, USA; & Vice Chairman, Prophet, USA
Russell Abratt, Professor of Marketing and Chair Doctoral Program, H Wayne Huizenga School of Business and Entrepreneurship, Nova Southeastern University.
Tim Ambler, Senior Fellow, London Business School, UK.
Simon Anholt, Consultant and Author, UK
John M.T. Balmer, Professor of Corporate Marketing, Brunel Business School, Brunel University UK
Patrick Barwise, Professor of Management and Marketing, London Business School, UK
Christoph Burmann, Head of the Chair for Innovative Brand Management, Faculty for Business Economics, University of Bremen, Germany
Linda Caller, Managing Director, Thought Agents Ltd, UK
Rita Clifton, Chairman, Interbrand, UK
Gary Cunningham, Vice President, External Relations – Western Europe, Procter & Gamble; Vice President, ISBA
Leslie de Chernatony, Professor of Brand Marketing, Università della Svizzera italiana, Lugano and Aston Business School, UK
Keith Dinnie, Lecturer in Marketing, University of Strathclyde, UK
Peter Farquhar, Founder, Fox Strategy LLC, USA
David Haigh, Chief Executive, Brand Finance, UK
Jonathan Hall, Global Client Managing Director, Added Value
Mary Jo Hatch, Professor, Emerita, University of Virginia and Adjunct Professor, Copenhagen Business School, Denmark
Nicholas Ind, Consultant, Equilibrium Consulting, Norway
Robert Jones, Head of New Thinking, Wolff Olins, London, UK & Senior Business Fellow, University of East Anglia, Norwich, UK
Jean-Noël Kapferer, Professor of Marketing, HEC Graduate School of Business, France
Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, USA
Nick Kendall, Group Strategy Director, Bartle Bogle Hegarty Ltd, UK
Charles Kessler, Managing Director, Kessler International Ltd, UK
Ralph Kugler, Director of Intercontinental Hotels Group PLC
Marsha Lindsay, President & CEO, Lindsay Stone & Briggs, USA
Alan S Mitchell, Business Writer, UK
Gary Moss, Head of Intellectual Property, McDermott Will & Emery, London, UK
John Murphy, Chairman, St Peter's Brewery, UK
David Pearson, Chairman, innovITS Ltd, UK
David Pickton, Head of Department of Marketing, Chair of Learning and Teaching, De Montfort University, UK
Stuart Roper, Manchester Business School, The University of Manchester, UK
Randall Rozin, Global Director, Brand Strategy & Marketing Communications, Dow Corning Corporation, USA
Ian Ryder, Deputy CEO, BCS, Swindon, UK
Marko Sarstedt, Assistant Professor of Marketing, Institute for Market-based Management (IMM), Ludwig-Maximilians-University Munich, Germany
Bernd Schmitt, Faculty Director, Center on Global Brand Leadership, Columbia Business School, USA
Peter Shaw, Principal Consultant, Brand Catalyst Ltd.
Rajendra Srivastava, Provost and VP for Academic Affairs, Singapore Management University, Singapore
Max Sutherland, Marketing Psychologist Consultant and Adjunct Professor, Bond University, Australia
Michael Thomas, Emeritus Professor of Marketing, University of Strathclyde, UK
Mark Uncles, Professor of Marketing, University of New South Wales, Australia
Cleopatra Veloutsou, Senior Lecturer in Marketing, Department of Management, University of Glasgow, UK
Legal Editor
Andrew Terry, Solicitor, Eversheds Solicitors
Book Review Editor
Keith Dinnie, Lecturer in Marketing, University of Strathclyde
Editorial Office
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Brenda Rouse
Publishing Editor
Palgrave Macmillan Journals
The Macmillan Building
4 Crinan Street
London N1 9XW, UK
Telephone: +44 (0) 20 7843 4684
E-mail: b.rouse@palgrave.com
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