ABOUT THE JOURNAL

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Aims and scope of journal

This bi-monthly publication has established itself as the leading authoritative journal on brand strategy, and draws together cutting-edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions.

The journal publishes original, forward-looking papers which rigorously consider:

  • how the world's leading companies are managing their brands
  • the latest thinking, techniques and initiatives used by agencies and consultants
  • current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned
  • models and theories effectively used in brand management practice
  • applied research from leading business schools, research institutes and universities

In addition, the journal also publishes regular features on:

  • IP law updates
  • Book reviews providing a "thumbnail" of the best writing

The journal is published six times a year, and each issue comprises an Editorial, 3 to 4 peer reviewed papers, practice papers, a legal update and a number of book reviews.

The journal is essential reading for brand strategists in both private and public sector organisations, and marketing academics in universities and business schools - including:

  • Heads of Branding, Brand Directors and Managers
  • Marketing Directors
  • Business Development Managers
  • Heads of Corporate Communications
  • CEOs
  • Managing Directors
  • Strategic Planners
  • Planning Directors
  • IP Lawyers and Patent Attorneys
  • Marketing and Branding Consultants
  • Agency Directors
  • Professors
  • Lecturers
  • Marketing students
  • MBA students
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Abstracted/indexed in

Journal of Brand Management is abstracted and indexed in:

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ISSN and eISSN

The international standard serial number (ISSN) for Journal of Brand Management is 1350-231X and the electronic international standard serial number (eISSN) is 1479-1803.

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Editors

Journal of Brand Management is guided by an eminent and extensive international Editorial Board, comprising distinguished authorities drawn from leading blue-chips, marketing companies and academic institutions around the world.

Joint Editors-in-Chief

T C Melewar, Professor of Marketing and Strategy, Brunel Business School, Brunel University UK
Temi Abimbola, Associate Professor, Warwick Business School, UK

Editorial Board

Prof. Dave Aaker, Emeritus Professor of Marketing, Haas School of Business, USA; & Vice Chairman, Prophet, USA
Simon Anholt, Consultant and Author, UK
Professor John M.T. BalmerProfessor of Corporate Brand/Identity Management, Bradford School of Management UK
Prof. Patrick Barwise, Professor of Management and Marketing, London Business School, UK
Dr. Stephan Buck, Director, Taylor Nelson Sofres plc, UK
Linda Caller, Managing Director, Thought Agents Ltd, UK
Rita Clifton, Chairman, Interbrand, UK
Peter Cohen, Director, Beacon Brand Management of Shanghai, China
J. Gary Cunningham, General Manager, Procter & Gamble CEEMEA
Prof. Leslie de Chernatony, Professor of Brand Marketing, University of Birmingham, UK
Keith Dinnie, Lecturer in Marketing, University of Strathclyde, UK
Dr. Peter Farquhar, Founder, Fox Strategy LLC, USA
David Haigh, Chief Executive, Brand Finance, UK
Jonathan Hall, Global Client Managing Director, Added Value
Sarah Hodson, Solicitor, Eversheds
Nicholas Ind, Consultant, Equilibrium Consulting, Norway
Professor Jean-Noël Kapferer, Professor of Marketing, HEC Graduate School of Business, France
Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, USA
Nick Kendall, Group Strategy Director, Bartle Bogle Hegarty Ltd, UK
Charles Kessler, Managing Director, Kessler International Ltd, UK
Dr Derrick Kon, President, Trout & Partners (Asia-Pacific), Singapore.
Ralph Kugler, Director, Unilever PLC, UK; & President, Global Home & Personal Care
Marsha Lindsay, President & CEO, Lindsay Stone & Briggs, USA
Chris Macrae, Networker for Brand Transparency, valuetrue.com, UK
Andrew Marsden, Category Marketing Director, Britvic Soft Drinks Ltd., UK
Alan S Mitchell, Business Writer, UK
Gary Moss, Partner, Taylor Wessing, UK
Gloria Moss, Lecturer, Glamorgan University, Wales
John Murphy, Chairman, St Peter's Brewery, UK
David Pearson, Chairman, Vividas plc, London, UK
David Pickton, Head of Department of Marketing, Chair of Learning and Teaching, De Montfort University, UK
Dr Stuart Roper, Manchester Business School, The University of Manchester, UK
Randall Rozin, Global Director, Brand Strategy & Marketing Communications, Dow Corning Corporation, USA
Ian Ryder, Managing Director, UffindellWest, London, UK
Peter Shaw, Principal Consultant, Brand Catalyst Ltd.
Dr. Max Sutherland, Business Consultant and Adjunct Professor of Marketing at Bond University, Australia
Prof. Michael Thomas, Emeritus Professor of Marketing, University of Strathclyde, UK
Prof. Mark Uncles, Professor of Marketing, University of New South Wales, Australia
Dr. Cleopatra Veloutsou, Senior Lecturer in Marketing, Department of Management, University of Glasgow, UK

Legal Editor

Lucy Aboulian, Solicitor, Eversheds Solicitors

Book Review Editor

Keith Dinnie, Lecturer in Marketing, University of Strathclyde

Editorial Office

  • Brenda Rouse
    Publishing Editor
    Palgrave Macmillan Journals
    The Macmillan Building
    4 Crinan Street
    London N1 9XW, UK
    Telephone: +44 (0) 20 7843 4684
    E-mail: submissions@palgrave.com

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