Brand Management Collections 1: Trailblazers
The first Collection focuses on brand management ‘trailblazers’. These are the highly influential international scholars who have written seminal articles in the Journal of Brand Management. Their ideas, insights and concepts have been cited by many branding researchers. Their contributions have developed our understanding of brands and brand management both in theory and practice.
For free access to these articles click on the links below.
Designing and implementing branding strategies FREE
Kevin Lane Keller
Volume 6/5 Pages 315-332
Nation-brands of the twenty-first century FREE
Simon Anholt
Volume 5/6 Pages 395-406
The employer brand FREE
Tim Ambler & Simon Barrow
Volume 4/3 Pages 185-206
Brand awareness and acceptance FREE
John Rossiter
Volume 1/1 Pages 33-40
‘Superficial out of profundity’: The branding of customer experiences’ FREE
Bernd Schmitt
Volume 5/2 Pages 92-98
Corporate reputation - the company’s super brand FREE
Graham Dowling
Volume 2/6 Pages 377-385
Resisting temptations to change a brand position/execution FREE
David Aaker
Volume 3/4 Pages 251-258
Shareholder-value-based brand strategies FREE
Peter Doyle
Volume 9/1 Pages 20-30
Country as brand, product, and beyond: A place marketing and brand management perspective FREE
P Kotler and D Gertner
Volume 9/4 Pages 249-261
Branding on the Web: A real revolution? FREE
N Ind and M C Riondino
Volume 9/1 Pages 8-19
Branding the nation – the historical context FREE
W Olins
Volume 9/4 Pages 241-248
The post-global brand FREE
Jean-Noël Kapferer
Volume 12/5 Pages 319-324
