BRANDING IN THE 21st CENTURY

Branding in the 21st Century, happening on the 26th & 27th November 2007, Singapore is a forum for any brand or marketing individuals looking to drive their brand forward into the future. Marcus Evans provides the platform to bring together Marketing and Branding professionals from across Asia Pacific to learn new methods in Brand Management, network and share best practices between professionals who share the same issues and concerns in their daily business, as well as benchmark with major competitors to find out what really makes their product "different".

Conference focus:

  • Enhancing your brand through the use of Digital Media
  • Maintaining loyal customers while attracting new ones through strategic creativity
  • Innovating and invigorating your brand to stay competitive
  • Developing brand strategies that will lead to success - how to create product differentiation?
  • Measuring brand performance and evaluating brand marketing budgets
  • Has branding evolved to become a customer experience concept?
  • Managing your brand right to minimize the damage of brand crisis

Be a part of this marcus evans conference in:

  • Discovering best practices for effective brand repositioning
  • Enhancing your brand values and strengthening brand identity
  • Uncovering new ways to compete in a highly competitive landscape
  • Exploring key drivers of brand relationship and loyalty
  • Generating competitive advantage through strategic brand building
  • Maximizing ROI for your branding efforts
  • Leveraging consumer insights in developing customer-driven strategic planning
  • Networking and benchmarking with industry experts and leaders in brand management

For event brochure, please contact:

  • Name: Ms. Tan Peng Pheng (Senior Marketing Executive)
  • Tel: 00 603 2723 6614 (DID)
  • Email: TanP@marcusevanskl.com