CALLS FOR PAPERS

Special Issue on Brand Value and Valuation

Deadline for Submission: 23rd May, 2008

Papers of either an empirical or conceptual nature are invited for submission to the Journal of Brand Management's forthcoming special issue on Brand Value and Valuation.
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Thought Leaders International Conference on Brand Management

15-16th April 2008; The Birmingham Business School,University of Birmingham, England

After 3 years of successfully running the respected Thought Leaders International Conference on Brand Management, the Centre for Research in Brand Marketing will be hosting the next conference from Tuesday 15 to Wednesday 16 April 2008. This will take place at the Birmingham Business School, University of Birmingham, England. An international steering committee is working to ensure a continuation of the tradition that leading thinkers from both the northern and southern hemispheres present refereed papers of a consistently high quality.
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Special Issue on Luxury Brand Management

Deadline for submission: 19th March, 2008

This special issue on luxury branding will provide up-to-date and relevant research in the domain of luxury branding. It will investigate the current state of branding in the industry, with an emphasis on analysing the evolution of branding from visual and aesthetic applications to its current role as a strategic core competence and an intangible asset generator for luxury companies.
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Special Issue on Nordic Brands

Deadline for submission: December 3rd 2007

The scope of branding in the Nordic nations ranges from global mega brands such as Nokia, Carlsberg and IKEA to a multitude of smaller brands. The special issue aims to capture this diversity and thereby provide a platform for an exchange of ideas across the spectrum of brand management. Papers may be based on product, service, corporate, or place brands.
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Special Issue on brand building and buying behaviour in Asia

Publication date: Early 2008
Deadline for submission: March 31, 2007

The flourishing local economy of South Korea, China, and India have enabled a number of companies from these countries to grow rapidly and successfully use "brands" as competitive weapons to counter the challenges from the multinational firms. All these changes in the competition scene in Asia have triggered both academic and practitioners' interests in learning more about branding building and management behaviour of firms operating in Asia and characteristics of Asian consumers' brand choice behaviour and their response towards innovative brand building programmes. This special issue will address those interests.
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