Journal of Brand Management http://www.palgrave-journals.com/bm/current_issue/ Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Brand Management 1350-2312X Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Brand Management http://www.palgrave-journals.com/pal/images/logos_b_o_w/bm.gif http://www.palgrave-journals.com/bm/ Development and progress in branding research http://dx.doi.org/10.1057/bm.2008.40 Development and progress in branding research

Journal of Brand Management 16, 117 (December 2008). doi:10.1057/bm.2008.40

Author: T C Melewar

]]> Development and progress in branding research T C Melewar doi:10.1057/bm.2008.40 Journal of Brand Management 16, 117 (December 2008) Journal of Brand Management 16 3 117 118 Online corporate brand image, satisfaction and loyalty http://dx.doi.org/10.1057/palgrave.bm.2550137 Online corporate brand image, satisfaction and loyalty

Journal of Brand Management 16, 119 (December 2008). doi:10.1057/palgrave.bm.2550137

Authors: Rui Vinhas Da Silva, Sharifah Faridah Syed Alwi &

]]> Online corporate brand image, satisfaction and loyalty Rui Vinhas Da Silva Sharifah Faridah Syed Alwi doi:10.1057/palgrave.bm.2550137 Journal of Brand Management 16, 119 (December 2008) December 14, 2007 Journal of Brand Management December 14, 2007 16 3 119 144 Branding and the Cyprus wine industry http://dx.doi.org/10.1057/bm.2008.1 Branding and the Cyprus wine industry

Journal of Brand Management 16, 145 (December 2008). doi:10.1057/bm.2008.1

Authors: Demetris Vrontis, Stanley J Paliwoda &

]]> Branding and the Cyprus wine industry Demetris Vrontis Stanley J Paliwoda doi:10.1057/bm.2008.1 Journal of Brand Management 16, 145 (December 2008) February 29, 2008 Journal of Brand Management February 29, 2008 16 3 145 159 Characteristics of successful employer brands http://dx.doi.org/10.1057/bm.2008.4 Characteristics of successful employer brands

Journal of Brand Management 16, 160 (December 2008). doi:10.1057/bm.2008.4

Authors: Lara Moroko, Mark D Uncles &

]]> Characteristics of successful employer brands Lara Moroko Mark D Uncles doi:10.1057/bm.2008.4 Journal of Brand Management 16, 160 (December 2008) March 28, 2008 Journal of Brand Management March 28, 2008 16 3 160 175 Three laws of branding: Neuroscientific foundations of effective brand building http://dx.doi.org/10.1057/palgrave.bm.2550139 Three laws of branding: Neuroscientific foundations of effective brand building

Journal of Brand Management 16, 176 (December 2008). doi:10.1057/palgrave.bm.2550139

Author: Tjaco H Walvis &

]]> Three laws of branding: Neuroscientific foundations of effective brand building Tjaco H Walvis doi:10.1057/palgrave.bm.2550139 Journal of Brand Management 16, 176 (December 2008) December 28, 2007 Journal of Brand Management December 28, 2007 16 3 176 194 The effect of evaluation criteria on design attributes and brand equity in the product evaluation process http://dx.doi.org/10.1057/bm.2008.29 The effect of evaluation criteria on design attributes and brand equity in the product evaluation process

Journal of Brand Management 16, 195 (December 2008). doi:10.1057/bm.2008.29

Authors: Kwang Jin Na, Ray Holland, John Shackleton, Yun-Yong Hwang, T C Melewar &

]]> The effect of evaluation criteria on design attributes and brand equity in the product evaluation process Kwang Jin Na Ray Holland John Shackleton Yun-Yong Hwang T C Melewar doi:10.1057/bm.2008.29 Journal of Brand Management 16, 195 (December 2008) October 24, 2008 Journal of Brand Management October 24, 2008 16 3 195 212 Case review: Adidas AG, Adidas Benelux BV v Marca Mode CV, C&A Nederland CV, H&M Hennes & Mauritz Netherlands BV, Vendex KBB Nederland BV http://dx.doi.org/10.1057/bm.2008.32 Case review: Adidas AG, Adidas Benelux BV v Marca Mode CV, C&A Nederland CV, H&M Hennes & Mauritz Netherlands BV, Vendex KBB Nederland BV

Journal of Brand Management 16, 213 (December 2008). doi:10.1057/bm.2008.32

Authors: Lucy Aboulian, Patrick Charnley & Hannah Watkins

]]> Case review: Adidas AG, Adidas Benelux BV v Marca Mode CV, C&A Nederland CV, H&M Hennes & Mauritz Netherlands BV, Vendex KBB Nederland BV Lucy Aboulian Patrick Charnley Hannah Watkins doi:10.1057/bm.2008.32 Journal of Brand Management 16, 213 (December 2008) October 17, 2008 Journal of Brand Management October 17, 2008 16 3 213 215 Branded entertainment: Product placement & brand strategy in the entertainment business http://dx.doi.org/10.1057/bm.2008.33 Branded entertainment: Product placement & brand strategy in the entertainment business

Journal of Brand Management 16, 216 (December 2008). doi:10.1057/bm.2008.33

Author: Keith Dinnie &

]]> Branded entertainment: Product placement & brand strategy in the entertainment business Keith Dinnie doi:10.1057/bm.2008.33 Journal of Brand Management 16, 216 (December 2008) Journal of Brand Management 16 3 216 217