FREE ARTICLES

Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.

These papers, listed in chronological order, are available free to read and download.

For more information about the journal visit www.palgrave-journals.com/bm.

  1. We the people: The importance of employees in the process of building customer experience FREE

    Patrick Harris

    Abstract | Full Text

  2. The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity FREE

    Nicholas Ind and Rune Bjerke

    Abstract | Full Text

  3. Industry image: Its impact on the brand image of potential employees FREE

    Christoph Burmann, Katharina Schaefer and Philip Maloney

    Abstract | Full Text

  4. Internal branding: Exploring the employee’s perspective FREE

    Ceridwyn King and Debra Grace

    Abstract | Full Text

  5. Coming to America: Can Nordic brand values engage American stakeholders? FREE

    James Rubin, Majken Schultz and Mary Jo Hatch

    Abstract | Full Text

  6. Three laws of branding: Neuroscientific foundations of effective brand building FREE

    Tjaco H Walvis

    Abstract | Full Text

  7. The importance of corporate brand personality traits to a successful 21st century business FREE

    Kevin Lane Keller and Keith Richey

    Abstract | Full Text

  8. Negative Double Jeopardy: The role of anti-brand sites on the internet FREE

    S Umit Kucuk

    Abstract | Full Text

  9. Know thy changing consumer FREE

    Mark Uncles Editorial Board

    Abstract | Full Text

  10. The theoretical separation of brand equity and brand value: Managerial implications for strategic planning FREE

    Randle D Raggio and Robert P Leone

    Abstract | Full Text