Introduction

Calls for Papers

Special Issue on Entrepreneurial Sports Brands

Deadline for submission: 1st August 2009

News

NEW Brand Management Collections

Appearing twice a year, the Collections showcase selections of topic-specific articles from the Journal of Brand Management archive. Read More…

Luxury Brand Management

This special issue on luxury branding will provide up-to-date and relevant research in the domain of luxury branding. It will investigate the current state of branding in the industry, with an emphasis on analysing the evolution of branding from visual and aesthetic applications to its current role as a strategic core competence and an intangible asset generator for luxury companies.

Nordic Brands

The scope of branding in the Nordic nations ranges from global mega brands such as Nokia, Carlsberg and IKEA to a multitude of smaller brands. This double special issue (Volume 16, Issues 1 and 2) brings together a range of papers focusing upon many different dimensions of brand management and strategy within a Nordic context, with contributors drawn from Helsinki School of Economics, Copenhagen Business School, Lulea University of Technology, The Norwegian School of Management, Lund University, Kunde & Co, and Millward Brown, Denmark, among others. This broad and distinguished array of contributors provides a rich set of perspectives on current theory and practice involving Nordic Brands.

Volume 16 of Journal of Brand Management

Journal of Brand Management is now published 8 times per year. This current volume (16) includes some exciting special issues on Nordic Branding and Luxury Branding.

We continue with our topical Legal Update, provided by Eversheds Solicitors, as well as publishing incisive book reviews. And, of course, we continue to publish cutting edge analysis and latest thinking from leading figures at the world’s foremost companies, consultancies and academic institutions.

Forthcoming Special Issues:

Volume 17 of the journal will feature the following:

Brand Value and Valuation

The Journal of Brand Management’s forthcoming special issue on Brand Value and Valuation aims to present the latest empirical research and ideas related to the diverse drivers of brand value, strategies for appropriating brand value, valuation methodologies, brand valuation in practice (e.g., uses of brand valuations: reward/ compensation, brand/portfolio management, financial reporting, purchase/sale of brands, etc.), and the implications of reporting brand values on financial statements.

Brand Governance: Managing and Safeguarding Brand Equity

The financial value of brands on balance sheets now usually exceeds that of tangible assets, and for many major companies is often more than 50% of their stock market capitalisation. Addressing the issues involved in safeguarding brand equity by managing brands and their delivery to consumers in a changing and more complex environment. Conceptual papers, case studies, empirical studies and literature reviews from both academics and practitioners.

Digital and virtual world research on brands and marketing development

This special issue will focus on recent advances and development of this relatively under-researched area. The development of the digital and virtual world has taken the webscape to an echelon for branding and marketing, and the recent launch of a brand centre in the second life world demonstrated this revolution. Now researchers are beginning to value the impact and the involvement of the digital and virtual world in their marketing development.