Paper
Journal of Brand Management (2004) 11, 249–251; doi:10.1057/palgrave.bm.2540170
Legal update
Sarah Playle1 and Sarah Hodson2
- 1Solicitor at Eversheds, LLP, London
- 2Associate Solicitor at Eversheds, LLP, London
Abstract
This is a regular section of the Journal which looks at branding issues and related intellectual property (IP) law matters such as trade marks, design rights, copyright or patents. The section is edited by Sarah Playle and Sarah Hodson for the Journal of Brand Management.
The section regularly gives overviews of pertinent cases in the UK, the European Union and further afield, and provides a valuable legal perspective to the case studies and research papers which appear alongside it in the Journal.
Keywords:
brand, valuation, equity, electronic, management, e-branding, e-tailing, management, international, Internet, marketing, measurement, personality, consumers, advertising, fast moving, consumer goods, FMCG, brand-building, strategy
