TABLE OF CONTENTS
Volume 11, Issue 3 (February 2004)
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Editorial
Editorial: For the end of brand balderdash - and the beginning of a real future
Dannielle Blumenthal
J Brand Manag 11: 177-179; doi:10.1057/palgrave.bm.2540164
Papers
The effect on brand management when a business migrates onto the internet: A legal perspective Part 1: Advertising, trade marks and direct marketing
Roger Loosley, Stuart Richards and Joanne Gregory
J Brand Manag 11: 183-196; doi:10.1057/palgrave.bm.2540165
The impact of brand loyalty on website usage
Helge Thorbjørnsen and Magne Supphellen
J Brand Manag 11: 199-208; doi:10.1057/palgrave.bm.2540166
Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Anthony Foley and John Fahy
J Brand Manag 11: 209-217; doi:10.1057/palgrave.bm.2540167
The influence of company name in consumer variety seeking
Junsong Chen and Stanley Paliwoda
J Brand Manag 11: 219-231; doi:10.1057/palgrave.bm.2540168
Conceptual analysis of brand architecture and relationships within product categories
Rajagopal and Romulo Sanchez
J Brand Manag 11: 233-247; doi:10.1057/palgrave.bm.2540169
Legal update
Legal update
Sarah Playle and Sarah Hodson
J Brand Manag 11: 249-251; doi:10.1057/palgrave.bm.2540170
