Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Rajagopal
AU  - Sanchez, Romulo
TI  - Conceptual analysis of brand architecture and relationships within product categories
JA  - J Brand Manag
PY  - 2004/02/01/print
VL  - 11
IS  - 3
SP  - 233
EP  - 247
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2540169
ER  -