TABLE OF CONTENTS
Volume 14, Issue 6 (July 2007)
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Interview
An interview with Professor Patrick Barwise
J Brand Manag 14: 423-429; advance online publication, June 22, 2007; doi:10.1057/palgrave.bm.2550103
Papers
The type–role–purpose brand taxonomy
Rob Osler
J Brand Manag 14: 430-441; advance online publication, June 15, 2007; doi:10.1057/palgrave.bm.2550101
McCafe: The McDonald's co-branding experience
Owen Wright, Lorelle Frazer and Bill Merrilees
J Brand Manag 14: 442-457; advance online publication, May 11, 2007; doi:10.1057/palgrave.bm.2550088
Moderating effects of the brand concept on the relationship between brand personality and perceived quality
B Ramaseshan and Hsiu-Yuan Tsao
J Brand Manag 14: 458-466; advance online publication, May 4, 2007; doi:10.1057/palgrave.bm.2550090
Legal Update
The comparative advertising defence to trademark infringement and 'the case about bubbles'
Lucy Aboulian and Lorna Doggett
J Brand Manag 14: 467-471; advance online publication, April 13, 2007; doi:10.1057/palgrave.bm.2550087
Book Reviews
The brand innovation manifesto
Keith Dinnie
J Brand Manag 14: 472-473; doi:10.1057/palgrave.bm.2550085
