Journal of Brand Management

FIGURE 1

FROM:

Organisational marketing, identity and the creative brand

Shaun Powell

BACK TO ARTICLE

Figure 1.

Figure and tables index
Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

The 6Cs of Corporate Marketing
Source: Balmer and Greyser16 (p. 735). (The 6Cs star also originally appears in Balmer 2006, Working paper series, Bradford School of Management)

Figure and tables index
BACK TO ARTICLE