TABLE OF CONTENTS
Volume 15, Issue 1 (September 2007)
SPECIAL ISSUE: Corporate marketing and the branding of the organisation
Guest Editorial
Corporate marketing and the branding of the organisation FREE
Shaun Powell, John M T Balmer and T C Melewar
J Brand Manag 15: 1-3; doi:10.1057/palgrave.bm.2550105
Special Issue Papers
Corporate brands with a heritage FREE
Mats Urde, Stephen A Greyser and John M T Balmer
J Brand Manag 15: 4-19; advance online publication, July 27, 2007; doi:10.1057/palgrave.bm.2550106
Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands FREE
Myfanwy M Trueman, Nelarine Cornelius and Alison J Killingbeck-Widdup
J Brand Manag 15: 20-31; doi:10.1057/palgrave.bm.2550107
Corporate behaviour vs brand behaviour: Towards an integrated view? FREE
Tim O Brexendorf and Joachim Kernstock
J Brand Manag 15: 32-40; doi:10.1057/palgrave.bm.2550108
Organisational marketing, identity and the creative brand FREE
Shaun Powell
J Brand Manag 15: 41-56; doi:10.1057/palgrave.bm.2550109
The role of internal branding in the delivery of employee brand promise FREE
Khanyapuss Punjaisri and Alan Wilson
J Brand Manag 15: 57-70; doi:10.1057/palgrave.bm.2550110
Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation FREE
Shirley Leitch and Judy Motion
J Brand Manag 15: 71-80; doi:10.1057/palgrave.bm.2550111