Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Powell, Shaun
AU  - Balmer, John M T
AU  - Melewar, T C
TI  - Corporate marketing and the branding of the organisation
JA  - J Brand Manag
PY  - 0000///print
VL  - 15
IS  - 1
SP  - 1
EP  - 3
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550105
ER  -