Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Urde, Mats
AU  - Greyser, Stephen A
AU  - Balmer, John M T
TI  - Corporate brands with a heritage
JA  - J Brand Manag
PY  - 2007/07/27/online
VL  - 15
IS  - 1
SP  - 4
EP  - 19
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550106
ER  -