Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Brexendorf, Tim O
AU  - Kernstock, Joachim
TI  - Corporate behaviour vs brand behaviour: Towards an integrated view?
JA  - J Brand Manag
PY  - 0000///print
VL  - 15
IS  - 1
SP  - 32
EP  - 40
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550108
ER  -