Book Review

Journal of Brand Management (2007) 15, 150–151. doi:10.1057/palgrave.bm.2550125; published online 2 October 2007

The employer brand: Bringing the best of brand management to people at work

Simon Barrow and Richard Mosley

John Wiley & Sons, Ltd,UK; 2005; 214pp; £29.95; hardback; ISBN 0470012730

Keith Dinnie

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