Book Review
Journal of Brand Management (2007) 15, 150–151. doi:10.1057/palgrave.bm.2550125; published online 2 October 2007
The employer brand: Bringing the best of brand management to people at work
Simon Barrow and Richard Mosley
John Wiley & Sons, Ltd,UK; 2005; 214pp; £29.95; hardback; ISBN 0470012730
Keith Dinnie
