Book Review
Journal of Brand Management (2007) 15, 152–153. doi:10.1057/palgrave.bm.2550126; published online 2 October 2007
Retailization: Brand survival in the age of retailer power
Lars Thomassen, Keith Lincoln and Anthony Aconis
Kogan Page, UK, 2006; 209pp; £19.95; hardback; ISBN 0749446897
Keith Dinnie
