Book Review

Journal of Brand Management (2007) 15, 152–153. doi:10.1057/palgrave.bm.2550126; published online 2 October 2007

Retailization: Brand survival in the age of retailer power

Lars Thomassen, Keith Lincoln and Anthony Aconis

Kogan Page, UK, 2006; 209pp; £19.95; hardback; ISBN 0749446897

Keith Dinnie

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