TABLE OF CONTENTS
Volume 15, Issue 2 (November 2007)
Special Issue: Brand management and the customer experience
Editorial
Customer experience
Ian Ryder Guest Editor
J Brand Manag 15: 85-88; advance online publication, October 19, 2007; doi:10.1057/palgrave.bm.2550127
Special Issue Papers
Towards the 'perfect' customer experience
Pennie Frow and Adrian Payne
J Brand Manag 15: 89-101; doi:10.1057/palgrave.bm.2550120
We the people: The importance of employees in the process of building customer experience
Patrick Harris
J Brand Manag 15: 102-114; advance online publication, October 9, 2007; doi:10.1057/palgrave.bm.2550123
The role of brands in a service-dominated world
Philipp Klaus and Stan Maklan
J Brand Manag 15: 115-122; advance online publication, November 2, 2007; doi:10.1057/palgrave.bm.2550121
Customer experience, organisational culture and the employer brand
Richard W Mosley
J Brand Manag 15: 123-134; advance online publication, October 9, 2007; doi:10.1057/palgrave.bm.2550124
The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity
Nicholas Ind and Rune Bjerke
J Brand Manag 15: 135-145; advance online publication, October 9, 2007; doi:10.1057/palgrave.bm.2550122
Legal Update
The Trade Marks (Relative Grounds) Order 2007 and its impact on trade mark owners and applicants
Lucy Aboulian and Patrick Charnley
J Brand Manag 15: 146-149; doi:10.1057/palgrave.bm.2550130
Book Reviews
The employer brand: Bringing the best of brand management to people at work
Keith Dinnie
J Brand Manag 15: 150-151; advance online publication, October 2, 2007; doi:10.1057/palgrave.bm.2550125
