Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Frow, Pennie
AU  - Payne, Adrian
TI  - Towards the /`perfect/' customer experience
JA  - J Brand Manag
PY  - 0000///print
VL  - 15
IS  - 2
SP  - 89
EP  - 101
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550120
ER  -