Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Klaus, Philipp
AU  - Maklan, Stan
TI  - The role of brands in a service-dominated world
JA  - J Brand Manag
PY  - 2007/11/02/online
VL  - 15
IS  - 2
SP  - 115
EP  - 122
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550121
ER  -