TABLE OF CONTENTS
Volume 15, Issue 3 (January 2008)
Editorial
What is a brand worth?
David Pickton
J Brand Manag 15: 155-156; doi:10.1057/palgrave.bm.2550135
Papers
Industry image: Its impact on the brand image of potential employees FREE
Christoph Burmann, Katharina Schaefer and Philip Maloney
J Brand Manag 15: 157-176; advance online publication, September 7, 2007; doi:10.1057/palgrave.bm.2550112
Tourism destination brand identity: The case of Slovenia
Maja Konecnik and Frank Go
J Brand Manag 15: 177-189; advance online publication, August 10, 2007; doi:10.1057/palgrave.bm.2550114
Naming names: Trademark strategy and beyond: Part one—Selecting a brand name
Ross D Petty
J Brand Manag 15: 190-197; advance online publication, June 29, 2007; doi:10.1057/palgrave.bm.2550095
Regularities in buyer behaviour and brand performance: The case of Australian beer
John Dawes
J Brand Manag 15: 198-208; advance online publication, June 22, 2007; doi:10.1057/palgrave.bm.2550099
Negative Double Jeopardy: The role of anti-brand sites on the internet FREE
S Umit Kucuk
J Brand Manag 15: 209-222; advance online publication, June 8, 2007; doi:10.1057/palgrave.bm.2550100
Book Reviews
Brand rejuvenation: How to protect, strengthen and add value to your brand to prevent it from ageing
Reviewed by Keith Dinnie
J Brand Manag 15: 223-224; doi:10.1057/palgrave.bm.2550128
