Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Christodoulides, George
TI  - Breaking free from the industrial age paradigm of branding
JA  - J Brand Manag
PY  - 2007/11/16/online
VL  - 15
IS  - 4
SP  - 291
EP  - 293
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550134
ER  -