TABLE OF CONTENTS

Volume 15, Issue 5 (May 2008)

Editorial
Papers
Legal Update
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Editorial

Branding: A constantly developing concept

Editorial Board Cleopatra Veloutsou

J Brand Manag 15: 299-300; doi:10.1057/bm.2008.2

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Papers

Brand management models of major consulting firms, advertising agencies and market research companies: A categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Anita Zednik and Andreas Strebinger

J Brand Manag 15: 301-311; advance online publication, May 17, 2007; doi:10.1057/palgrave.bm.2550096

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Strategic Brand-Culture Fit: A conceptual framework for brand management

Saikat Banerjee

J Brand Manag 15: 312-321; advance online publication, June 8, 2007; doi:10.1057/palgrave.bm.2550098

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Brand value and firm performance nexus: Further empirical evidence

Matthew Yeung and Bala Ramasamy

J Brand Manag 15: 322-335; advance online publication, July 20, 2007; doi:10.1057/palgrave.bm.2550092

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An integrative framework linking brand associations and brand loyalty in professional sports

Erdener Kaynak, Gulberk Gultekin Salman and Ekrem Tatoglu

J Brand Manag 15: 336-357; advance online publication, October 9, 2007; doi:10.1057/palgrave.bm.2550117

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Internal branding: Exploring the employee's perspective

Ceridwyn King and Debra Grace

J Brand Manag 15: 358-372; advance online publication, December 7, 2007; doi:10.1057/palgrave.bm.2550136

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It's all in the stripes: D Jacobson & Sons Ltd v. Globe GB Ltd

Lucy Aboulian, Julia Maxwell and Patrick Charnley

J Brand Manag 15: 373-377; doi:10.1057/bm.2008.3

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