Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Yeung, Matthew
AU  - Ramasamy, Bala
TI  - Brand value and firm performance nexus: Further empirical evidence
JA  - J Brand Manag
PY  - 2007/07/20/online
VL  - 15
IS  - 5
SP  - 322
EP  - 335
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550092
ER  -