Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Zednik, Anita
AU  - Strebinger, Andreas
TI  - Brand management models of major consulting firms, advertising agencies and market research companies: A categorisation and positioning analysis of models offered in Germany, Switzerland and Austria
JA  - J Brand Manag
PY  - 2007/05/17/online
VL  - 15
IS  - 5
SP  - 301
EP  - 311
PB  - Palgrave Macmillan
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550096
ER  -