Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Banerjee, Saikat
TI  - Strategic Brand-Culture Fit: A conceptual framework for brand management
JA  - J Brand Manag
PY  - 2007/06/08/online
VL  - 15
IS  - 5
SP  - 312
EP  - 321
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550098
ER  -