Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Kaynak, Erdener
AU  - Salman, Gulberk Gultekin
AU  - Tatoglu, Ekrem
TI  - An integrative framework linking brand associations and brand loyalty in professional sports
JA  - J Brand Manag
PY  - 2007/10/09/online
VL  - 15
IS  - 5
SP  - 336
EP  - 357
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550117
ER  -