Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - King, Ceridwyn
AU  - Grace, Debra
TI  - Internal branding: Exploring the employee's perspective
JA  - J Brand Manag
PY  - 2007/12/07/online
VL  - 15
IS  - 5
SP  - 358
EP  - 372
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550136
ER  -