Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Veloutsou, Cleopatra
TI  - Branding: A constantly developing concept
JA  - J Brand Manag
PY  - 0000///print
VL  - 15
IS  - 5
SP  - 299
EP  - 300
PB  - Palgrave Macmillan Ltd
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/bm.2008.2
ER  -