TABLE OF CONTENTS
Volume 16, Issue 3 (December 2008)
Editorial
Development and progress in branding research
T C Melewar Joint Editor-in-Chief
J Brand Manag 16: 117-118; doi:10.1057/bm.2008.40
Papers
Online corporate brand image, satisfaction and loyalty
Rui Vinhas Da Silva and Sharifah Faridah Syed Alwi
J Brand Manag 16: 119-144; advance online publication, December 14, 2007; doi:10.1057/palgrave.bm.2550137
Branding and the Cyprus wine industry
Demetris Vrontis and Stanley J Paliwoda
J Brand Manag 16: 145-159; advance online publication, February 29, 2008; doi:10.1057/bm.2008.1
Characteristics of successful employer brands
Lara Moroko and Mark D Uncles
J Brand Manag 16: 160-175; advance online publication, March 28, 2008; doi:10.1057/bm.2008.4
Three laws of branding: Neuroscientific foundations of effective brand building FREE
Tjaco H Walvis
J Brand Manag 16: 176-194; advance online publication, December 28, 2007; doi:10.1057/palgrave.bm.2550139
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Kwang Jin Na, Ray Holland, John Shackleton, Yun-Yong Hwang and T C Melewar
J Brand Manag 16: 195-212; advance online publication, October 24, 2008; doi:10.1057/bm.2008.29
Legal Update
Case review: Adidas AG, Adidas Benelux BV v Marca Mode CV, C&A Nederland CV, H&M Hennes & Mauritz Netherlands BV, Vendex KBB Nederland BV
Lucy Aboulian, Patrick Charnley and Hannah Watkins
J Brand Manag 16: 213-215; advance online publication, October 17, 2008; doi:10.1057/bm.2008.32
