Book Review
Journal of Brand Management (2009) 16, 285–286. doi:10.1057/bm.2008.35
Sound business
Julian Treasure
Management Books 2000 Ltd, United Kingdom, 2007; 244pp; £19.99; paperback;
ISBN 9781852525286
Keith Dinnie
Correspondence: Keith Dinnie, E-mail: keithdinnie@brandhorizons.com
