Journal of Brand Management - Abstract of article: Brand, organisation identity and reputation: Bold approaches to big challenges

Journal of Brand Management (2009) 16, 219–220. doi:10.1057/bm.2008.43

Brand, organisation identity and reputation: Bold approaches to big challenges

Temi Abimbola Joint Editor-in-Chief

Palgrave Macmillan Journals

Palgrave Macmillan Books

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