TABLE OF CONTENTS
Volume 16, Issue 4 (January/February 2009)
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Editorial
Brand, organisation identity and reputation: Bold approaches to big challenges
Temi Abimbola Joint Editor-in-Chief
J Brand Manag 16: 219-220; doi:10.1057/bm.2008.43
Papers
Ownership effects in consumers' brand extension evaluations
Guoqun Fu, Jiali Ding and Riliang Qu
J Brand Manag 16: 221-233; advance online publication, June 22, 2007; doi:10.1057/palgrave.bm.2550091
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
Riza Casidy Mulyanegara, Yelena Tsarenko and Alastair Anderson
J Brand Manag 16: 234-247; advance online publication, June 8, 2007; doi:10.1057/palgrave.bm.2550093
Chasing brand value: Fully leveraging brand equity to maximise brand value
Randle D Raggio and Robert P Leone
J Brand Manag 16: 248-263; advance online publication, February 1, 2008; doi:10.1057/palgrave.bm.2550142
Key determinants of internal brand management success: An exploratory empirical analysis
Christoph Burmann, Sabrina Zeplin and Nicola Riley
J Brand Manag 16: 264-284; advance online publication, May 2, 2008; doi:10.1057/bm.2008.6
