Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Raggio, Randle D
AU  - Leone, Robert P
TI  - Chasing brand value: Fully leveraging brand equity to maximise brand value
JA  - J Brand Manag
PY  - 2008/02/01/online
VL  - 16
IS  - 4
SP  - 248
EP  - 263
PB  - Palgrave Macmillan
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/palgrave.bm.2550142
ER  -