Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Burmann, Christoph
AU  - Zeplin, Sabrina
AU  - Riley, Nicola
TI  - Key determinants of internal brand management success: An exploratory empirical analysis
JA  - J Brand Manag
PY  - 2008/05/02/online
VL  - 16
IS  - 4
SP  - 264
EP  - 284
PB  - Palgrave Macmillan
SN  - 1350-231X
UR  - http://dx.doi.org/10.1057/bm.2008.6
ER  -