Luxury fashion branding |[mdash]| Trends, tactics, techniques

Journal of Brand Management (2009) 16, 413–415. doi:10.1057/bm.2008.34

Luxury fashion branding — Trends, tactics, techniques

UchéOkonkwo

Palgrave Macmillan, Basingstoke; 2007; 332pp; £25; hardback; ISBN 0230521673

Keith Dinnie

Correspondence: Keith Dinnie, E-mail: keithdinnie@brandhorizons.com

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