TABLE OF CONTENTS
Volume 16, Issue 5-6 (March–May 2009)
Special Issue: Luxury Brands
Guest Editorial
The luxury brand strategy challenge FREE
Uché Okonkwo
J Brand Manag 16: 287-289; doi:10.1057/bm.2008.53
Original Articles
Managing the growth tradeoff: Challenges and opportunities in luxury branding
Kevin Lane Keller
J Brand Manag 16: 290-301; advance online publication, January 23, 2009; doi:10.1057/bm.2008.47
Sustaining the luxury brand on the Internet
Uché Okonkwo
J Brand Manag 16: 302-310; doi:10.1057/bm.2009.2
The specificity of luxury management: Turning marketing upside down
Jean-Noël Kapferer and Vincent Bastien
J Brand Manag 16: 311-322; doi:10.1057/bm.2008.51
An international perspectiveon luxury brand and country-of-origin effect
Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Skorobogatykh Irina Ivanovna, Bart Weitz, Hyunjoo Oh and Rahul Singh
J Brand Manag 16: 323-337; doi:10.1057/bm.2008.52
Luxury brand marketing – The experience is everything!
Glyn Atwal and Alistair Williams
J Brand Manag 16: 338-346; advance online publication, February 13, 2009; doi:10.1057/bm.2008.48
The anatomy of the luxury fashion brand
Antoinette M Fionda and Christopher M Moore
J Brand Manag 16: 347-363; doi:10.1057/bm.2008.45
Consumption practices of counterfeit luxury goods in the Italian context
Giacomo Gistri, Simona Romani, Stefano Pace, Veronica Gabrielli and Silvia Grappi
J Brand Manag 16: 364-374; advance online publication, February 6, 2009; doi:10.1057/bm.2008.44
New luxury brand positioning and the emergence of Masstige brands
Yann Truong, Rod McColl and Philip J Kitchen
J Brand Manag 16: 375-382; doi:10.1057/bm.2009.1
Is fashion promoting counterfeit brands?
Joshie Juggessur and Geraldine Cohen
J Brand Manag 16: 383-394; doi:10.1057/bm.2008.46
Measuring perceived brand luxury: An evaluation of the BLI scale
George Christodoulides, Nina Michaelidou and Ching Hsing Li
J Brand Manag 16: 395-405; advance online publication, January 30, 2009; doi:10.1057/bm.2008.49
Is CRM for luxury brands?
Hugues Cailleux, Charles Mignot and Jean-Noël Kapferer
J Brand Manag 16: 406-412; doi:10.1057/bm.2008.50
