Editorial

Journal of Brand Management (2009) 16, 417–419. doi:10.1057/bm.2009.5

The concept of brand experience

Bernd Schmitt1

1Center on Global Brand Leadership, Columbia Business School, New York, USA

Extra navigation

.
ADVERTISEMENT
6th International Conference of the AM's SIG on Brand Identity and Corporate Reputation, 9-11 April 2010 ESADE, Barcelona, Spain
Brand Management Trailblazers