TABLE OF CONTENTS
Volume 16, Issue 7 (June 2009)
Editorial
The concept of brand experience
Bernd Schmitt
J Brand Manag 16: 417-419; doi:10.1057/bm.2009.5
Original Articles
'Local People' a critical dimension for place brands
João Ricardo Freire
J Brand Manag 16: 420-438; advance online publication, May 17, 2007; doi:10.1057/palgrave.bm.2550097
Brand name and consumer inference making in multigenerational product introduction context
Seigyoung Auh and Eric Shih
J Brand Manag 16: 439-454; advance online publication, July 13, 2007; doi:10.1057/palgrave.bm.2550104
Customer branding of commodity products: The customer-developed brand
Julia R Pennington and A Dwayne Ball
J Brand Manag 16: 455-467; advance online publication, November 16, 2007; doi:10.1057/palgrave.bm.2550131
Determinants of innovation and creativity in corporate branding: Findings from Denmark
Morten Bach Jensen and Suzanne C Beckmann
J Brand Manag 16: 468-479; advance online publication, December 14, 2007; doi:10.1057/palgrave.bm.2550138
Case Study
Fitting new brand principles: First encounter at bank branches
Margit Raich and Marc-Philipp Crepaz
J Brand Manag 16: 480-491; advance online publication, November 9, 2007; doi:10.1057/palgrave.bm.2550132
Legal Update
Brand owners and their continuing fight against eBay
Lucy Aboulian and Simi Grewal
J Brand Manag 16: 492-495; advance online publication, April 10, 2009; doi:10.1057/bm.2009.3
