TABLE OF CONTENTS
Volume 17, Issue 2 (October/November 2009)
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Editorial
The notion of relationship in branding
T C Melewar
J Brand Manag 17: 95-96; doi:10.1057/bm.2009.23
Original Articles
Brand commitment in consumer–brand relationships: An investment model approach
Yongjun Sung and W Keith Campbell
J Brand Manag 17: 97-113; advance online publication, October 2, 2007; doi:10.1057/palgrave.bm.2550119
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Michelle F Guthrie and Hye-Shin Kim
J Brand Manag 17: 114-133; advance online publication, July 18, 2008; doi:10.1057/bm.2008.28
Valuating brand equity and product-related attributes in the context of the German automobile market FREE
Marc Fetscherin and Mark F Toncar
J Brand Manag 17: 134-145; advance online publication, October 17, 2008; doi:10.1057/bm.2008.31
Brand communications in fashion categories using celebrity endorsement
Angela Carroll
J Brand Manag 17: 146-158; advance online publication, December 19, 2008; doi:10.1057/bm.2008.42
