ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
About advance online publication
June 6 2008 |
May 30 2008 |
May 23 2008 |
May 16 2008 |
May 9 2008 |
May 2 2008 |
March 28 2008 |
February 29 2008 |
February 1 2008 |
December 28 2007 |
December 14 2007 |
November 23 2007 |
November 16 2007 |
November 9 2007 |
October 2 2007 |
July 13 2007 |
June 22 2007 |
June 8 2007 |
May 17 2007
June 13 2008
Papers
The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking
Johan Anselmsson, Ulf Johansson and Niklas Persson
J Brand Manag advance online publication, June 13, 2008; doi:10.1057/bm.2008.21
Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP): The case of men's apparel category in South Korea
Eun-Jung Lee and Eun-Young Rhee
J Brand Manag advance online publication, June 13, 2008; doi:10.1057/bm.2008.25
A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry
Na Ni and Fang Wan
J Brand Manag advance online publication, June 13, 2008; doi:10.1057/bm.2008.10
Coming to America: Can Nordic brand values engage American stakeholders?
James Rubin, Majken Schultz and Mary Jo Hatch
J Brand Manag advance online publication, June 13, 2008; doi:10.1057/bm.2008.17
June 6 2008
Papers
Adoption of corporate branding by managers: Case of a Nordic business-to-business company
Jaakko Aspara and Henrikki Tikkanen
J Brand Manag advance online publication, June 6, 2008; doi:10.1057/bm.2008.23
Investigating installers' readiness to use mobile B2B communication: Findings from Denmark
Morten Bach Jensen
J Brand Manag advance online publication, June 6, 2008; doi:10.1057/bm.2008.19
The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace
Jason Ryan
J Brand Manag advance online publication, June 6, 2008; doi:10.1057/bm.2008.15
Building a corporate brand: The internal brand building process in Swedish service firms
Åsa Wallström, Ted Karlsson and Esmail Salehi-Sangari
J Brand Manag advance online publication, June 6, 2008; doi:10.1057/bm.2008.18
May 30 2008
Papers
The second wave of sustainability hits Swedish brands
Thomas Gad and Stanley Moss
J Brand Manag advance online publication, May 30, 2008; doi:10.1057/bm.2008.22
Creating a clearly differentiated SME brand profile: The case of Montana A/S
Peter Lassen, Jesper Kunde and Carmine Gioia
J Brand Manag advance online publication, May 30, 2008; doi:10.1057/bm.2008.24
The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour
Sherriff T K Luk and Leslie SC Yip
J Brand Manag advance online publication, May 30, 2008; doi:10.1057/bm.2008.12
May 23 2008
Papers
The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea
Jong Woo Jun, Chang-Hoan Cho and Hyuck Joon Kwon
J Brand Manag advance online publication, May 23, 2008; doi:10.1057/bm.2008.11
Branding, cheating the customer and other heretical thoughts
Hans Mathias Thjømøe
J Brand Manag advance online publication, May 23, 2008; doi:10.1057/bm.2008.20
May 16 2008
Paper
Brand positioning in the B2B online environment: A case from the UK print industry
Nicolas Virtsonis and Sally Harridge-March
J Brand Manag advance online publication, May 16, 2008; doi:10.1057/bm.2008.9
May 9 2008
Papers
The competence and constraints of brand building for contract manufacturers
Feng-Hsu Liu, Heng-Yih Liu and Ting-Ling Lin
J Brand Manag advance online publication, May 9, 2008; doi:10.1057/bm.2008.8
B2B brand extension to the B2C market—The case of the ICT industry in Taiwan
Ying-Chan Tang, Fen-May Liou and Sheng-Yao Peng
J Brand Manag advance online publication, May 9, 2008; doi:10.1057/bm.2008.7
May 2 2008
Paper
Key determinants of internal brand management success: An exploratory empirical analysis
Christoph Burmann, Sabrina Zeplin and Nicola Riley
J Brand Manag advance online publication, May 2, 2008; doi:10.1057/bm.2008.6
March 28 2008
Paper
Characteristics of successful employer brands
Lara Moroko and Mark D Uncles
J Brand Manag advance online publication, March 28, 2008; doi:10.1057/bm.2008.4
February 29 2008
Paper
Branding and the Cyprus wine industry
Demetris Vrontis and Stanley J Paliwoda
J Brand Manag advance online publication, February 29, 2008; doi:10.1057/bm.2008.1
February 1 2008
Paper
Chasing brand value: Fully leveraging brand equity to maximise brand value
Randle D Raggio and Robert P Leone
J Brand Manag advance online publication, February 1, 2008; doi:10.1057/palgrave.bm.2550142
December 28 2007
Paper
Three laws of branding: Neuroscientific foundations of effective brand building
Tjaco H Walvis
J Brand Manag advance online publication, December 28, 2007; doi:10.1057/palgrave.bm.2550139
December 14 2007
Papers
Online corporate brand image, satisfaction and loyalty
Rui Vinhas Da Silva and Sharifah Faridah Syed Alwi
J Brand Manag advance online publication, December 14, 2007; doi:10.1057/palgrave.bm.2550137
Determinants of innovation and creativity in corporate branding: Findings from Denmark
Morten Bach Jensen and Suzanne C Beckmann
J Brand Manag advance online publication, December 14, 2007; doi:10.1057/palgrave.bm.2550138
November 23 2007
Paper
Beyond the logo: Brand management for cities
Gregory Ashworth and Mihalis Kavaratzis
J Brand Manag advance online publication, November 23, 2007; doi:10.1057/palgrave.bm.2550133
November 16 2007
Paper
Customer branding of commodity products: The customer-developed brand
Julia R Pennington and A Dwayne Ball
J Brand Manag advance online publication, November 16, 2007; doi:10.1057/palgrave.bm.2550131
November 9 2007
Case Study
Fitting new brand principles: First encounter at bank branches
Margit Raich and Marc-Philipp Crepaz
J Brand Manag advance online publication, November 9, 2007; doi:10.1057/palgrave.bm.2550132
October 2 2007
Paper
Brand commitment in consumer–brand relationships: An investment model approach
Yongjun Sung and W Keith Campbell
J Brand Manag advance online publication, October 2, 2007; doi:10.1057/palgrave.bm.2550119
July 13 2007
Paper
Brand name and consumer inference making in multigenerational product introduction context
Seigyoung Auh and Eric Shih
J Brand Manag advance online publication, July 13, 2007; doi:10.1057/palgrave.bm.2550104
June 22 2007
Paper
Ownership effects in consumers' brand extension evaluations
Guoqun Fu, Jiali Ding and Riliang Qu
J Brand Manag advance online publication, June 22, 2007; doi:10.1057/palgrave.bm.2550091
June 8 2007
Paper
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
Riza Casidy Mulyanegara, Yelena Tsarenko and Alastair Anderson
J Brand Manag advance online publication, June 8, 2007; doi:10.1057/palgrave.bm.2550093