ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
About advance online publication
November 6 2009 |
October 30 2009 |
October 2 2009 |
September 25 2009 |
September 18 2009 |
September 11 2009 |
May 22 2009 |
May 15 2009
November 20 2009
Original Article
Brand extension feedback effects: A holistic framework
Abhishek Dwivedi, Bill Merrilees and Arthur Sweeney
J Brand Manag advance online publication, November 20, 2009; doi:10.1057/bm.2009.26
November 6 2009
Original Articles
Impact of gender on perceptual fit evaluation for prestige brands
Kong Cheen Lau and Ian Phau
J Brand Manag advance online publication, November 6, 2009; doi:10.1057/bm.2009.30
Perceptions of country of origin: An approach to identifying expectations of foreign products
PAP Samantha Kumara and Kang Canhua
J Brand Manag advance online publication, November 6, 2009; doi:10.1057/bm.2009.28
October 30 2009
Original Article
Examining the relationship between brand usage and brand knowledge structures
Gillian K Oakenfull and Michael S McCarthy
J Brand Manag advance online publication, October 30, 2009; doi:10.1057/bm.2009.20
October 2 2009
Original Articles
Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects
Óscar González-Benito, Zaira I Loyola-Galván and Pablo A Munoz-Gallego
J Brand Manag advance online publication, October 2, 2009; doi:10.1057/bm.2009.27
The forgotten side of marketing
Ajay Kalra and David Soberman
J Brand Manag advance online publication, October 2, 2009; doi:10.1057/bm.2009.25
A tri-dimensional approach for auditing brand loyalty
Steve Worthington, Rebekah Russell-Bennett and Charmine Härtel
J Brand Manag advance online publication, October 2, 2009; doi:10.1057/bm.2009.24
September 25 2009
Original Articles
A political candidate's brand image scale: Are political candidates brands?
Francisco Guzmán and Vicenta Sierra
J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.19
Examining the customer equity framework from a consumer perspective
Abhijith Holehonnur, Mary A Raymond, Christopher D Hopkins and Amanda C Fine
J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.21
The roles of spokes-avatars' personalities in brand communication in 3D virtual environments
Seung-A Annie Jin and Yongjun Sung
J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.18
Employer branding and market segmentation
Lara Moroko and Mark D Uncles
J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.10
September 18 2009
Original Article
Cause-related marketing: Building the corporate image while supporting worthwhile causes
Marlen Demetriou, Ioanna Papasolomou and Demetris Vrontis
J Brand Manag advance online publication, September 18, 2009; doi:10.1057/bm.2009.9
September 11 2009
Original Article
The Close Relationship Strategy – Corporate brand development in banking
Lars Silver and Björn Berggren
J Brand Manag advance online publication, September 11, 2009; doi:10.1057/bm.2009.8
May 22 2009
Original Article
Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs
Federico de Gregorio and Yongjun Sung
J Brand Manag advance online publication, May 22, 2009; doi:10.1057/bm.2009.4
