Original Articles

November 27 2009

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Michael R. Hyman, Dennis A. Kopf and Dongdae Lee

J Brand Manag advance online publication, November 27, 2009; doi:10.1057/bm.2009.33

Abstract | Full Text | PDF

November 20 2009

Brand extension feedback effects: A holistic framework

Abhishek Dwivedi, Bill Merrilees and Arthur Sweeney

J Brand Manag advance online publication, November 20, 2009; doi:10.1057/bm.2009.26

Abstract | Full Text | PDF

November 6 2009

Impact of gender on perceptual fit evaluation for prestige brands

Kong Cheen Lau and Ian Phau

J Brand Manag advance online publication, November 6, 2009; doi:10.1057/bm.2009.30

Abstract | Full Text | PDF

Perceptions of country of origin: An approach to identifying expectations of foreign products

PAP Samantha Kumara and Kang Canhua

J Brand Manag advance online publication, November 6, 2009; doi:10.1057/bm.2009.28

Abstract | Full Text | PDF

October 30 2009

Examining the relationship between brand usage and brand knowledge structures

Gillian K Oakenfull and Michael S McCarthy

J Brand Manag advance online publication, October 30, 2009; doi:10.1057/bm.2009.20

Abstract | Full Text | PDF

October 2 2009

Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects

Óscar González-Benito, Zaira I Loyola-Galván and Pablo A Munoz-Gallego

J Brand Manag advance online publication, October 2, 2009; doi:10.1057/bm.2009.27

Abstract | Full Text | PDF

The forgotten side of marketing

Ajay Kalra and David Soberman

J Brand Manag advance online publication, October 2, 2009; doi:10.1057/bm.2009.25

Abstract | Full Text | PDF

A tri-dimensional approach for auditing brand loyalty

Steve Worthington, Rebekah Russell-Bennett and Charmine Härtel

J Brand Manag advance online publication, October 2, 2009; doi:10.1057/bm.2009.24

Abstract | Full Text | PDF

September 25 2009

A political candidate's brand image scale: Are political candidates brands?

Francisco Guzmán and Vicenta Sierra

J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.19

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Examining the customer equity framework from a consumer perspective

Abhijith Holehonnur, Mary A Raymond, Christopher D Hopkins and Amanda C Fine

J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.21

Abstract | Full Text | PDF

The roles of spokes-avatars' personalities in brand communication in 3D virtual environments

Seung-A Annie Jin and Yongjun Sung

J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.18

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Employer branding and market segmentation

Lara Moroko and Mark D Uncles

J Brand Manag advance online publication, September 25, 2009; doi:10.1057/bm.2009.10

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September 18 2009

Cause-related marketing: Building the corporate image while supporting worthwhile causes

Marlen Demetriou, Ioanna Papasolomou and Demetris Vrontis

J Brand Manag advance online publication, September 18, 2009; doi:10.1057/bm.2009.9

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September 11 2009

The Close Relationship Strategy – Corporate brand development in banking

Lars Silver and Björn Berggren

J Brand Manag advance online publication, September 11, 2009; doi:10.1057/bm.2009.8

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May 22 2009

Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs

Federico de Gregorio and Yongjun Sung

J Brand Manag advance online publication, May 22, 2009; doi:10.1057/bm.2009.4

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May 15 2009

Is the company the only meaningful brand for services?

Kaleel AM Rahman, Charles S Areni and Peter McDonald

J Brand Manag advance online publication, May 15, 2009; doi:10.1057/bm.2009.6

Abstract | Full Text | PDF