Journal of Brand Management http://www.palgrave-journals.com/bm/journal/vaop/ncurrent/rss.rdf Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Brand Management 1350-2312X Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Brand Management http://www.palgrave-journals.com/pal/images/logos_b_o_w/bm.gif http://www.palgrave-journals.com/bm/ The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking http://dx.doi.org/10.1057/bm.2008.21 The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking

Journal of Brand Management advance online publication, June 13, 2008. doi:10.1057/bm.2008.21

Authors: Johan Anselmsson, Ulf Johansson & Niklas Persson

]]> The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking Johan Anselmsson Ulf Johansson Niklas Persson doi:10.1057/bm.2008.21 Journal of Brand Management advance online publication, June 13, 2008 June 13, 2008 Journal of Brand Management June 13, 2008 aop current Conceptual framework of within-category brand personality based on consumers’ perception (WCBP-CP): The case of men’s apparel category in South Korea http://dx.doi.org/10.1057/bm.2008.25 Conceptual framework of within-category brand personality based on consumers’ perception (WCBP-CP): The case of men’s apparel category in South Korea

Journal of Brand Management advance online publication, June 13, 2008. doi:10.1057/bm.2008.25

Authors: Eun-Jung Lee & Eun-Young Rhee

]]> Conceptual framework of within-category brand personality based on consumers’ perception (WCBP-CP): The case of men’s apparel category in South Korea Eun-Jung Lee Eun-Young Rhee doi:10.1057/bm.2008.25 Journal of Brand Management advance online publication, June 13, 2008 June 13, 2008 Journal of Brand Management June 13, 2008 aop current A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry http://dx.doi.org/10.1057/bm.2008.10 A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry

Journal of Brand Management advance online publication, June 13, 2008. doi:10.1057/bm.2008.10

Authors: Na Ni & Fang Wan

]]> A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry Na Ni Fang Wan doi:10.1057/bm.2008.10 Journal of Brand Management advance online publication, June 13, 2008 June 13, 2008 Journal of Brand Management June 13, 2008 aop current Coming to America: Can Nordic brand values engage American stakeholders? http://dx.doi.org/10.1057/bm.2008.17 Coming to America: Can Nordic brand values engage American stakeholders?

Journal of Brand Management advance online publication, June 13, 2008. doi:10.1057/bm.2008.17

Authors: James Rubin, Majken Schultz & Mary Jo Hatch

]]> Coming to America: Can Nordic brand values engage American stakeholders? James Rubin Majken Schultz Mary Jo Hatch doi:10.1057/bm.2008.17 Journal of Brand Management advance online publication, June 13, 2008 June 13, 2008 Journal of Brand Management June 13, 2008 aop current Adoption of corporate branding by managers: Case of a Nordic business-to-business company http://dx.doi.org/10.1057/bm.2008.23 Adoption of corporate branding by managers: Case of a Nordic business-to-business company

Journal of Brand Management advance online publication, June 6, 2008. doi:10.1057/bm.2008.23

Authors: Jaakko Aspara & Henrikki Tikkanen

]]> Adoption of corporate branding by managers: Case of a Nordic business-to-business company Jaakko Aspara Henrikki Tikkanen doi:10.1057/bm.2008.23 Journal of Brand Management advance online publication, June 6, 2008 June 6, 2008 Journal of Brand Management June 6, 2008 aop current Investigating installers' readiness to use mobile B2B communication: Findings from Denmark http://dx.doi.org/10.1057/bm.2008.19 Investigating installers' readiness to use mobile B2B communication: Findings from Denmark

Journal of Brand Management advance online publication, June 6, 2008. doi:10.1057/bm.2008.19

Author: Morten Bach Jensen

]]> Investigating installers' readiness to use mobile B2B communication: Findings from Denmark Morten Bach Jensen doi:10.1057/bm.2008.19 Journal of Brand Management advance online publication, June 6, 2008 June 6, 2008 Journal of Brand Management June 6, 2008 aop current The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace http://dx.doi.org/10.1057/bm.2008.15 The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace

Journal of Brand Management advance online publication, June 6, 2008. doi:10.1057/bm.2008.15

Author: Jason Ryan

]]> The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace Jason Ryan doi:10.1057/bm.2008.15 Journal of Brand Management advance online publication, June 6, 2008 June 6, 2008 Journal of Brand Management June 6, 2008 aop current Building a corporate brand: The internal brand building process in Swedish service firms http://dx.doi.org/10.1057/bm.2008.18 Building a corporate brand: The internal brand building process in Swedish service firms

Journal of Brand Management advance online publication, June 6, 2008. doi:10.1057/bm.2008.18

Authors: Åsa Wallström, Ted Karlsson & Esmail Salehi-Sangari

]]> Building a corporate brand: The internal brand building process in Swedish service firms Åsa Wallström Ted Karlsson Esmail Salehi-Sangari doi:10.1057/bm.2008.18 Journal of Brand Management advance online publication, June 6, 2008 June 6, 2008 Journal of Brand Management June 6, 2008 aop current The second wave of sustainability hits Swedish brands http://dx.doi.org/10.1057/bm.2008.22 The second wave of sustainability hits Swedish brands

Journal of Brand Management advance online publication, May 30, 2008. doi:10.1057/bm.2008.22

Authors: Thomas Gad & Stanley Moss

]]> The second wave of sustainability hits Swedish brands Thomas Gad Stanley Moss doi:10.1057/bm.2008.22 Journal of Brand Management advance online publication, May 30, 2008 May 30, 2008 Journal of Brand Management May 30, 2008 aop current Creating a clearly differentiated SME brand profile: The case of Montana A/S http://dx.doi.org/10.1057/bm.2008.24 Creating a clearly differentiated SME brand profile: The case of Montana A/S

Journal of Brand Management advance online publication, May 30, 2008. doi:10.1057/bm.2008.24

Authors: Peter Lassen, Jesper Kunde & Carmine Gioia

]]> Creating a clearly differentiated SME brand profile: The case of Montana A/S Peter Lassen Jesper Kunde Carmine Gioia doi:10.1057/bm.2008.24 Journal of Brand Management advance online publication, May 30, 2008 May 30, 2008 Journal of Brand Management May 30, 2008 aop current The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour http://dx.doi.org/10.1057/bm.2008.12 The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour

Journal of Brand Management advance online publication, May 30, 2008. doi:10.1057/bm.2008.12

Authors: Sherriff T K Luk & Leslie SC Yip

]]> The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour Sherriff T K Luk Leslie SC Yip doi:10.1057/bm.2008.12 Journal of Brand Management advance online publication, May 30, 2008 May 30, 2008 Journal of Brand Management May 30, 2008 aop current The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea http://dx.doi.org/10.1057/bm.2008.11 The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea

Journal of Brand Management advance online publication, May 23, 2008. doi:10.1057/bm.2008.11

Authors: Jong Woo Jun, Chang-Hoan Cho & Hyuck Joon Kwon

]]> The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea Jong Woo Jun Chang-Hoan Cho Hyuck Joon Kwon doi:10.1057/bm.2008.11 Journal of Brand Management advance online publication, May 23, 2008 May 23, 2008 Journal of Brand Management May 23, 2008 aop current Branding, cheating the customer and other heretical thoughts http://dx.doi.org/10.1057/bm.2008.20 Branding, cheating the customer and other heretical thoughts

Journal of Brand Management advance online publication, May 23, 2008. doi:10.1057/bm.2008.20

Author: Hans Mathias Thjømøe

]]> Branding, cheating the customer and other heretical thoughts Hans Mathias Thjømøe doi:10.1057/bm.2008.20 Journal of Brand Management advance online publication, May 23, 2008 May 23, 2008 Journal of Brand Management May 23, 2008 aop current Brand positioning in the B2B online environment: A case from the UK print industry http://dx.doi.org/10.1057/bm.2008.9 Brand positioning in the B2B online environment: A case from the UK print industry

Journal of Brand Management advance online publication, May 16, 2008. doi:10.1057/bm.2008.9

Authors: Nicolas Virtsonis & Sally Harridge-March

]]> Brand positioning in the B2B online environment: A case from the UK print industry Nicolas Virtsonis Sally Harridge-March doi:10.1057/bm.2008.9 Journal of Brand Management advance online publication, May 16, 2008 May 16, 2008 Journal of Brand Management May 16, 2008 aop current The competence and constraints of brand building for contract manufacturers http://dx.doi.org/10.1057/bm.2008.8 The competence and constraints of brand building for contract manufacturers

Journal of Brand Management advance online publication, May 9, 2008. doi:10.1057/bm.2008.8

Authors: Feng-Hsu Liu, Heng-Yih Liu & Ting-Ling Lin

]]> The competence and constraints of brand building for contract manufacturers Feng-Hsu Liu Heng-Yih Liu Ting-Ling Lin doi:10.1057/bm.2008.8 Journal of Brand Management advance online publication, May 9, 2008 May 9, 2008 Journal of Brand Management May 9, 2008 aop current B2B brand extension to the B2C market—The case of the ICT industry in Taiwan http://dx.doi.org/10.1057/bm.2008.7 B2B brand extension to the B2C market—The case of the ICT industry in Taiwan

Journal of Brand Management advance online publication, May 9, 2008. doi:10.1057/bm.2008.7

Authors: Ying-Chan Tang, Fen-May Liou & Sheng-Yao Peng

]]> B2B brand extension to the B2C market—The case of the ICT industry in Taiwan Ying-Chan Tang Fen-May Liou Sheng-Yao Peng doi:10.1057/bm.2008.7 Journal of Brand Management advance online publication, May 9, 2008 May 9, 2008 Journal of Brand Management May 9, 2008 aop current Key determinants of internal brand management success: An exploratory empirical analysis http://dx.doi.org/10.1057/bm.2008.6 Key determinants of internal brand management success: An exploratory empirical analysis

Journal of Brand Management advance online publication, May 2, 2008. doi:10.1057/bm.2008.6

Authors: Christoph Burmann, Sabrina Zeplin & Nicola Riley

]]> Key determinants of internal brand management success: An exploratory empirical analysis Christoph Burmann Sabrina Zeplin Nicola Riley doi:10.1057/bm.2008.6 Journal of Brand Management advance online publication, May 2, 2008 May 2, 2008 Journal of Brand Management May 2, 2008 aop current Characteristics of successful employer brands http://dx.doi.org/10.1057/bm.2008.4 Characteristics of successful employer brands

Journal of Brand Management advance online publication, March 28, 2008. doi:10.1057/bm.2008.4

Authors: Lara Moroko & Mark D Uncles

]]> Characteristics of successful employer brands Lara Moroko Mark D Uncles doi:10.1057/bm.2008.4 Journal of Brand Management advance online publication, March 28, 2008 March 28, 2008 Journal of Brand Management March 28, 2008 aop current Branding and the Cyprus wine industry http://dx.doi.org/10.1057/bm.2008.1 Branding and the Cyprus wine industry

Journal of Brand Management advance online publication, February 29, 2008. doi:10.1057/bm.2008.1

Authors: Demetris Vrontis & Stanley J Paliwoda

]]> Branding and the Cyprus wine industry Demetris Vrontis Stanley J Paliwoda doi:10.1057/bm.2008.1 Journal of Brand Management advance online publication, February 29, 2008 February 29, 2008 Journal of Brand Management February 29, 2008 aop current Chasing brand value: Fully leveraging brand equity to maximise brand value http://dx.doi.org/10.1057/palgrave.bm.2550142 Chasing brand value: Fully leveraging brand equity to maximise brand value

Journal of Brand Management advance online publication, February 1, 2008. doi:10.1057/palgrave.bm.2550142

Authors: Randle D Raggio & Robert P Leone

]]> Chasing brand value: Fully leveraging brand equity to maximise brand value Randle D Raggio Robert P Leone doi:10.1057/palgrave.bm.2550142 Journal of Brand Management advance online publication, February 1, 2008 February 1, 2008 Journal of Brand Management February 1, 2008 aop current Three laws of branding: Neuroscientific foundations of effective brand building http://dx.doi.org/10.1057/palgrave.bm.2550139 Three laws of branding: Neuroscientific foundations of effective brand building

Journal of Brand Management advance online publication, December 28, 2007. doi:10.1057/palgrave.bm.2550139

Author: Tjaco H Walvis

]]> Three laws of branding: Neuroscientific foundations of effective brand building Tjaco H Walvis doi:10.1057/palgrave.bm.2550139 Journal of Brand Management advance online publication, December 28, 2007 December 28, 2007 Journal of Brand Management December 28, 2007 aop current Online corporate brand image, satisfaction and loyalty http://dx.doi.org/10.1057/palgrave.bm.2550137 Online corporate brand image, satisfaction and loyalty

Journal of Brand Management advance online publication, December 14, 2007. doi:10.1057/palgrave.bm.2550137

Authors: Rui Vinhas Da Silva & Sharifah Faridah Syed Alwi

]]> Online corporate brand image, satisfaction and loyalty Rui Vinhas Da Silva Sharifah Faridah Syed Alwi doi:10.1057/palgrave.bm.2550137 Journal of Brand Management advance online publication, December 14, 2007 December 14, 2007 Journal of Brand Management December 14, 2007 aop current Determinants of innovation and creativity in corporate branding: Findings from Denmark http://dx.doi.org/10.1057/palgrave.bm.2550138 Determinants of innovation and creativity in corporate branding: Findings from Denmark

Journal of Brand Management advance online publication, December 14, 2007. doi:10.1057/palgrave.bm.2550138

Authors: Morten Bach Jensen & Suzanne C Beckmann

]]> Determinants of innovation and creativity in corporate branding: Findings from Denmark Morten Bach Jensen Suzanne C Beckmann doi:10.1057/palgrave.bm.2550138 Journal of Brand Management advance online publication, December 14, 2007 December 14, 2007 Journal of Brand Management December 14, 2007 aop current Beyond the logo: Brand management for cities http://dx.doi.org/10.1057/palgrave.bm.2550133 Beyond the logo: Brand management for cities

Journal of Brand Management advance online publication, November 23, 2007. doi:10.1057/palgrave.bm.2550133

Authors: Gregory Ashworth & Mihalis Kavaratzis

]]> Beyond the logo: Brand management for cities Gregory Ashworth Mihalis Kavaratzis doi:10.1057/palgrave.bm.2550133 Journal of Brand Management advance online publication, November 23, 2007 November 23, 2007 Journal of Brand Management November 23, 2007 aop current Customer branding of commodity products: The customer-developed brand http://dx.doi.org/10.1057/palgrave.bm.2550131 Customer branding of commodity products: The customer-developed brand

Journal of Brand Management advance online publication, November 16, 2007. doi:10.1057/palgrave.bm.2550131

Authors: Julia R Pennington & A Dwayne Ball

]]> Customer branding of commodity products: The customer-developed brand Julia R Pennington A Dwayne Ball doi:10.1057/palgrave.bm.2550131 Journal of Brand Management advance online publication, November 16, 2007 November 16, 2007 Journal of Brand Management November 16, 2007 aop current Fitting new brand principles: First encounter at bank branches http://dx.doi.org/10.1057/palgrave.bm.2550132 Fitting new brand principles: First encounter at bank branches

Journal of Brand Management advance online publication, November 9, 2007. doi:10.1057/palgrave.bm.2550132

Authors: Margit Raich & Marc-Philipp Crepaz

]]> Fitting new brand principles: First encounter at bank branches Margit Raich Marc-Philipp Crepaz doi:10.1057/palgrave.bm.2550132 Journal of Brand Management advance online publication, November 9, 2007 November 9, 2007 Journal of Brand Management November 9, 2007 aop current Brand commitment in consumer–brand relationships: An investment model approach http://dx.doi.org/10.1057/palgrave.bm.2550119 Brand commitment in consumer–brand relationships: An investment model approach

Journal of Brand Management advance online publication, October 2, 2007. doi:10.1057/palgrave.bm.2550119

Authors: Yongjun Sung & W Keith Campbell

]]> Brand commitment in consumer–brand relationships: An investment model approach Yongjun Sung W Keith Campbell doi:10.1057/palgrave.bm.2550119 Journal of Brand Management advance online publication, October 2, 2007 October 2, 2007 Journal of Brand Management October 2, 2007 aop current Brand name and consumer inference making in multigenerational product introduction context http://dx.doi.org/10.1057/palgrave.bm.2550104 Brand name and consumer inference making in multigenerational product introduction context

Journal of Brand Management advance online publication, July 13, 2007. doi:10.1057/palgrave.bm.2550104

Authors: Seigyoung Auh & Eric Shih

]]> Brand name and consumer inference making in multigenerational product introduction context Seigyoung Auh Eric Shih doi:10.1057/palgrave.bm.2550104 Journal of Brand Management advance online publication, July 13, 2007 July 13, 2007 Journal of Brand Management July 13, 2007 aop current Ownership effects in consumers' brand extension evaluations http://dx.doi.org/10.1057/palgrave.bm.2550091 Ownership effects in consumers' brand extension evaluations

Journal of Brand Management advance online publication, June 22, 2007. doi:10.1057/palgrave.bm.2550091

Authors: Guoqun Fu, Jiali Ding & Riliang Qu

]]> Ownership effects in consumers' brand extension evaluations Guoqun Fu Jiali Ding Riliang Qu doi:10.1057/palgrave.bm.2550091 Journal of Brand Management advance online publication, June 22, 2007 June 22, 2007 Journal of Brand Management June 22, 2007 aop current The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality http://dx.doi.org/10.1057/palgrave.bm.2550093 The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

Journal of Brand Management advance online publication, June 8, 2007. doi:10.1057/palgrave.bm.2550093

Authors: Riza Casidy Mulyanegara, Yelena Tsarenko & Alastair Anderson

]]> The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality Riza Casidy Mulyanegara Yelena Tsarenko Alastair Anderson doi:10.1057/palgrave.bm.2550093 Journal of Brand Management advance online publication, June 8, 2007 June 8, 2007 Journal of Brand Management June 8, 2007 aop current ‘Local People’ a critical dimension for place brands http://dx.doi.org/10.1057/palgrave.bm.2550097 ‘Local People’ a critical dimension for place brands

Journal of Brand Management advance online publication, May 17, 2007. doi:10.1057/palgrave.bm.2550097

Author: João Ricardo Freire

]]> ‘Local People’ a critical dimension for place brands João Ricardo Freire doi:10.1057/palgrave.bm.2550097 Journal of Brand Management advance online publication, May 17, 2007 May 17, 2007 Journal of Brand Management May 17, 2007 aop current