Journal of Brand Management http://www.palgrave-journals.com/bm/journal/vaop/ncurrent/rss.rdf Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Brand Management 1350-2312X Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Brand Management http://www.palgrave-journals.com/pal/images/logos_b_o_w/bm.gif http://www.palgrave-journals.com/bm/ Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs http://dx.doi.org/10.1057/bm.2009.4 Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs

Journal of Brand Management advance online publication, May 22, 2009. doi:10.1057/bm.2009.4

Authors: Federico de Gregorio & Yongjun Sung

]]> Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs Federico de Gregorio Yongjun Sung doi:10.1057/bm.2009.4 Journal of Brand Management advance online publication, May 22, 2009 2009-05-22 Journal of Brand Management May 22, 2009 aop current Is the company the only meaningful brand for services? http://dx.doi.org/10.1057/bm.2009.6 Is the company the only meaningful brand for services?

Journal of Brand Management advance online publication, May 15, 2009. doi:10.1057/bm.2009.6

Authors: Kaleel AM Rahman, Charles S Areni & Peter McDonald

]]> Is the company the only meaningful brand for services? Kaleel AM Rahman Charles S Areni Peter McDonald doi:10.1057/bm.2009.6 Journal of Brand Management advance online publication, May 15, 2009 2009-05-15 Journal of Brand Management May 15, 2009 aop current Brand communications in fashion categories using celebrity endorsement http://dx.doi.org/10.1057/bm.2008.42 Brand communications in fashion categories using celebrity endorsement

Journal of Brand Management advance online publication, December 19, 2008. doi:10.1057/bm.2008.42

Author: Angela Carroll

]]> Brand communications in fashion categories using celebrity endorsement Angela Carroll doi:10.1057/bm.2008.42 Journal of Brand Management advance online publication, December 19, 2008 200-12-19 Journal of Brand Management December 19, 2008 aop current Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand http://dx.doi.org/10.1057/bm.2008.39 Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand

Journal of Brand Management advance online publication, December 5, 2008. doi:10.1057/bm.2008.39

Authors: Jooyoung Kim & Yongjun Sung

]]> Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand Jooyoung Kim Yongjun Sung doi:10.1057/bm.2008.39 Journal of Brand Management advance online publication, December 5, 2008 200-12-05 Journal of Brand Management December 5, 2008 aop current Employees commitment to brands in the service sector (Luxury hotel chains in Thailand) http://dx.doi.org/10.1057/palgrave.bm.2550140 Employees commitment to brands in the service sector (Luxury hotel chains in Thailand)

Journal of Brand Management advance online publication, December 5, 2008. doi:10.1057/palgrave.bm.2550140

Authors: Narumon Kimpakorn & Gerard Tocquer

]]> Employees commitment to brands in the service sector (Luxury hotel chains in Thailand) Narumon Kimpakorn Gerard Tocquer doi:10.1057/palgrave.bm.2550140 Journal of Brand Management advance online publication, December 5, 2008 200-12-05 Journal of Brand Management December 5, 2008 aop current Intellectual property issues for marketers in the virtual world http://dx.doi.org/10.1057/bm.2008.41 Intellectual property issues for marketers in the virtual world

Journal of Brand Management advance online publication, November 28, 2008. doi:10.1057/bm.2008.41

Authors: Carolyn M Bonifield & Amy M Tomas

]]> Intellectual property issues for marketers in the virtual world Carolyn M Bonifield Amy M Tomas doi:10.1057/bm.2008.41 Journal of Brand Management advance online publication, November 28, 2008 200-11-28 Journal of Brand Management November 28, 2008 aop current Valuating brand equity and product-related attributes in the context of the German automobile market http://dx.doi.org/10.1057/bm.2008.31 Valuating brand equity and product-related attributes in the context of the German automobile market

Journal of Brand Management advance online publication, October 17, 2008. doi:10.1057/bm.2008.31

Authors: Marc Fetscherin & Mark F Toncar

]]> Valuating brand equity and product-related attributes in the context of the German automobile market Marc Fetscherin Mark F Toncar doi:10.1057/bm.2008.31 Journal of Brand Management advance online publication, October 17, 2008 2008-10-17 Journal of Brand Management October 17, 2008 aop current The relationship between consumer involvement and brand perceptions of female cosmetic consumers http://dx.doi.org/10.1057/bm.2008.28 The relationship between consumer involvement and brand perceptions of female cosmetic consumers

Journal of Brand Management advance online publication, July 18, 2008. doi:10.1057/bm.2008.28

Authors: Michelle F Guthrie & Hye-Shin Kim

]]> The relationship between consumer involvement and brand perceptions of female cosmetic consumers Michelle F Guthrie Hye-Shin Kim doi:10.1057/bm.2008.28 Journal of Brand Management advance online publication, July 18, 2008 2008-07-18 Journal of Brand Management July 18, 2008 aop current Colour and meaning in corporate logos—An empirical study http://dx.doi.org/10.1057/bm.2008.5 Colour and meaning in corporate logos—An empirical study

Journal of Brand Management advance online publication, July 18, 2008. doi:10.1057/bm.2008.5

Author: Niki Hynes

]]> Colour and meaning in corporate logos—An empirical study Niki Hynes doi:10.1057/bm.2008.5 Journal of Brand Management advance online publication, July 18, 2008 2008-07-18 Journal of Brand Management July 18, 2008 aop current Brand positioning in the B2B online environment: A case from the UK print industry http://dx.doi.org/10.1057/bm.2008.9 Brand positioning in the B2B online environment: A case from the UK print industry

Journal of Brand Management advance online publication, May 16, 2008. doi:10.1057/bm.2008.9

Authors: Nicolas Virtsonis & Sally Harridge-March

]]> Brand positioning in the B2B online environment: A case from the UK print industry Nicolas Virtsonis Sally Harridge-March doi:10.1057/bm.2008.9 Journal of Brand Management advance online publication, May 16, 2008 2008-05-16 Journal of Brand Management May 16, 2008 aop current Beyond the logo: Brand management for cities http://dx.doi.org/10.1057/palgrave.bm.2550133 Beyond the logo: Brand management for cities

Journal of Brand Management advance online publication, November 23, 2007. doi:10.1057/palgrave.bm.2550133

Authors: Gregory Ashworth & Mihalis Kavaratzis

]]> Beyond the logo: Brand management for cities Gregory Ashworth Mihalis Kavaratzis doi:10.1057/palgrave.bm.2550133 Journal of Brand Management advance online publication, November 23, 2007 200-11-23 Journal of Brand Management November 23, 2007 aop current Brand commitment in consumer–brand relationships: An investment model approach http://dx.doi.org/10.1057/palgrave.bm.2550119 Brand commitment in consumer–brand relationships: An investment model approach

Journal of Brand Management advance online publication, October 2, 2007. doi:10.1057/palgrave.bm.2550119

Authors: Yongjun Sung & W Keith Campbell

]]> Brand commitment in consumer–brand relationships: An investment model approach Yongjun Sung W Keith Campbell doi:10.1057/palgrave.bm.2550119 Journal of Brand Management advance online publication, October 2, 2007 2007-10-02 Journal of Brand Management October 2, 2007 aop current