For Your Bookshelf

Corporate Reputation Review (2007) 10, 319–321. doi:10.1057/palgrave.crr.1550060

Brand Royalty: How the World's Top 100 Brands Thrive & Survive
Zag: The #1 Strategy of High-Performance Brands

M Haig

Kogan Page; London, England; 2004;
ISBN-10: 0749448261; ISBN-13: 978-0749448264; 329pp; US$19.95

M Neumeier

Peachpit Press; New Riders; Berkeley, CA; 2007;
ISBN-10: 0321426770; ISBN-13: 978-0321426772; 192pp; US$24.95

Reviewed by Sue Westcott Alessandri¹

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