Guest Editorial

Corporate Reputation Review (2008) 11, 1–9. doi:10.1057/crr.2008.2

Beyond Corporate Reputation: Managing Reputational Interdependence

Michael L Barnett1 and Andrew J HoffmanRoss2

  1. 1Department of Management Organization, College of Business, University of South Florida, Tampa, FL, USA
  2. 2School of Business, The University of Michigan, Ann Arbor, MI, USA

Extra navigation

.

Association resources

ADVERTISEMENT
2nd Annual Brand Building For Banks & Financial Services Conference, September 8-9, 2008, Chicago, IL